Last week, Rodrigo M. – Sales Director at Reckitt Benckiser Health Italy and Stefan Kulik – CCO at BeMyEye presented about retail execution at the Nicholas Hall Group of Companies New Directions OTC Conference.
In the past months, Reckitt Benkiser has implemented a BeMyEye’s Brand Recommendation tracking solution in 15 European сountries that helped to take more data-driven decision in the retail execution and added the highest level of clarity and granularity, at a fraction of the cost.