The context
The big challenge faced by the field sales and field marketing industry is how to eliminate wasted visits to stores that do not require intervention from a field marketing specialist, at the same time as delivering dynamic coverage with skilled resources, thus offering the opportunity to sell more.
The challenge
McCurrach and BeMyEye set out to solve the challenge of data-driven field marketing. BeMyEye’s speed, technology and crowd provide insights to direct McCurrach’s skilled, on demand team where and when they are most needed, to maximise their impact on sales. This diversification of field marketing promises more efficient and impactful sales activities thanks to the power of data.
KPIs
– In-store execution
Categories
– Merchandising
Channels
– Grocery & CE Retail
Country
United Kingdom
The results
“Through our partnership with BeMyEye we can now offer something that no other player in the field sales market can. We’re excited to be at the forefront of on-demand skilled resourcing; the combination of BeMyEye’s technology and data service with our skilled on-demand resource from our Wave division will help reduce costs and sell more for brands at the point of purchase.” – said Angus Maciver, CEO of McCurrach
Thanks to our end-to-end solution McCurrach has achieved:
Improve effectiveness from Field Force
No wasted visits
Sales increase
Field Force cost reduction
The content of this page has been built based on the following press release:
McCurrach and BeMyEye Form Partnership to ‘Uberise’ Field Marketing