Sales representatives have one main job – and the clue is in the name. But when store audits take up most of their time, how can they be selling to the best of their abilities? Enter image recognition: the tool that make CPG sales more efficient at every level.
Everyone’s talking about the use of image recognition in retail execution these days, but what exactly is it? Here are the basics that every CPG needs to know about this game-changing technology.
With so many consumer profiles out there, it can be difficult to break down the KPIs that matter most. There’s no one size fits all in the world of offline retail, but some SKUs definitely carry more weight than others – let’s find out which.
Luca Pagano, BeMyEye CEO, takes to the virtual stage at the Nicholas Hall European
eConference 2021 to discuss how image recognition is revolutionising the way consumer healthcare brands look at their growth.
The future of retail execution is here, and it’s called image recognition. Making it easier for CPGs to save time, reduce costs and boost the efficiency of their audits, this technology is here to stay. But what makes it so good? Let’s find out.
It may sound obvious, but if you want to maximise sales and optimise your time, it’s important to work with a retail execution partner who can actually help in those areas. A lot of companies will sell you the dream, but very few can actually deliver. Here’s what you need to look for to make sure your perfect partnership doesn’t turn out to be a nightmare.
No matter how a CPG wants to track their perfect store KPIs, one metric will always be relevant to their success: facings. A simple concept that carries so much weight when it comes to making a sale, facings always need to be in the back of your mind. Let’s jump into why.
Retail never sleeps, meaning neither does the news cycle. With so many places out there trying to fill you in on all the latest CPG & retail news, we’ve broken down the top eight publications that you need to have in your favourites.
Share of shelf is important to every CPG, but if the quality of your placement isn’t up to scratch, you may as well not be there at all. It’s no good taking up space where no one can see you, so your job when tackling this KPI is to figure out where you want to be. Or, we could just tell you instead.
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