Blog Archives - Page 4 of 6

Retail Execution

What the impact of Covid-19 on offline trade channels means for your sales team

It’s no news to you: the Covid-19 pandemic has posed a significant challenge to sales teams monitoring offline trade channels. Consumers are altering their behaviours and opting for different channels according to new restrictions. This shift in customer preferences has an immediate knock-on effect for in-store execution. Heads of Sales, must decide where to allocate resources to ensure that their perfect store strategies have the greatest impact.

28 September 2020

Retail Execution

3 ways in-store execution has changed in the age of Covid-19

As retail begins to readjust to the new way of life, the impact of the pandemic for in-store execution is becoming increasingly evident. While trends come and go, the past 6 months have prompted Sales Teams to radically rethink their perfect store strategies, adapting to restrictions and limitations in inventive ways.

14 September 2020

Long

Lean go to market: adopting “Lean” principles in FMCG sales

What can FMCG sales teams learn from a methodology developed by Toyota to make its car factories more efficient in the 1930s? And why would a sales team need to think about efficiency?

1 September 2020

Long

What is a Perfect Store strategy – and how to implement it?

What happens in a few seconds in front of 4m² of shelf makes the difference between success and failure for global companies. Achieving “Perfect Store” is the road to success.

10 March 2020

Video

VIDEO: How RB uses BeMyEye to track its Brand Recommendation rate across Europe

Reckitt Benkiser has implemented a BeMyEye’s Brand Recommendation tracking solution in 15 European сountries that helped to take more data-driven decision in the retail execution and added the highest level of clarity and granularity, at a fraction of the cost.

28 January 2020

Image Recognition

How OTC Pharma brands can improve their go-to-market strategies

Likewise other go-to-market strategies – Brand Recommendation (advice given by pharmacists on specific brands when consumers ask for a recommendation for medicine) is one of the most crucial elements for any pharmaceutical brand wishing to increase market penetration and sales, yet only a few manufacturers are actively focusing on implementing valuable strategies alongside this growth driver.

9 October 2019

Announcements & Press

JUUL Labs will send “mystery shoppers” to thousands of stores in Russia

JUUL Labs, one of the world leaders in the field of electronic nicotine products, in partnership with BeMyEye, launched a large-scale program to check the age limits for the sale of electronic cigarettes in Russian retail. This is the latest step in JUUL Labs’ ongoing commitment in Russia to prevent the use of its products by anyone who is under 18, as it not only complies with local regulations but goes above and beyond to ensure industry-leading responsible practices.

2 October 2019

lean Go-to-market approach in pharma cover

Retail Execution

VIDEO: How to implement a lean Go-to-market approach in pharma

Last week at the Nicholas Hall Group of Companies conference in Vienna, our CEO, Luca Pagano, presented the results of our latest pan-European study on Cold & Flu medicines.

18 April 2019

Announcements & Press

VIDEO: BeMyEye Acquires Russian Image Recognition provider Streetbee

The combination of a crowd of 1.5 million data gatherers and Image Recognition (IR) technology is a game-changer for Consumer Goods companies looking to eliminate wasted store visits and improve retail execution. See what our CEO, Luca Pagano, and Co-Founder of Streetbee, Andrey Eliseev had to say on the news.

22 January 2019

Blog & News

What the impact of Covid-19 on offline trade channels means for your sales team

3 ways in-store execution has changed in the age of Covid-19

Lean go to market: adopting “Lean” principles in FMCG sales

What is a Perfect Store strategy – and how to implement it?

VIDEO: How RB uses BeMyEye to track its Brand Recommendation rate across Europe

How OTC Pharma brands can improve their go-to-market strategies

JUUL Labs will send “mystery shoppers” to thousands of stores in Russia

VIDEO: How to implement a lean Go-to-market approach in pharma

VIDEO: BeMyEye Acquires Russian Image Recognition provider Streetbee

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