From the KPIs to the tech to people themselves – we’ve got the lowdown on how your competitors are tracking their promotions, as well as where they’re succeeding and how you can overtake them.
Whether it’s Valentine’s Day or Easter, Christmas or Black Friday, it’s no secret that sales figures go through the roof during the holidays. With all these extra spends, it’s a no brainer for CPGs to take full advantage of this and whip up an offer to get consumers excited. But when all is said and done, how can you know that both you and your customers are truly getting the most out of your promotion? Well, the secret to that’s in the title of this blog.
When CPGs spend up to 20% of their total revenue on promotions, it only makes sense to check that you’re getting what you paid for.
Well, it’s a good job that Promotion Monitoring exists to help you do just that.
Thanks to the granular data collected by BeMyEye, GSK Consumer Healthcare has been able to evaluate the performance of its sales reps and to develop a personalized incentive system.
Compliance and monitoring are an often overlooked aspect of analysing the successes and failures of a promotional campaign.
It is well-known saying: retail is detail. It is this detail-oriented approach that guides manufacturers throughout their GTM strategies and has led them to embrace retail execution and monitoring.
With the arrival of new tech, how we collect data for in-store execution is changing. This impacts the kinds of KPIs that companies track and how they derive insights from them.
Image Recognition in retail is now becoming more common but it’s just one piece of the puzzle in the quest for perfect retail execution
[November update] BeMyEye has asked Neil Preddy – a research expert and former Nielsen executive – to conduct a study on the impact of the current Covid-19 crisis on in-store execution. Our first version published in June has proved a solid foundation for him to refine his conclusions in this second edition, which considers the ongoing changes in retail.
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